Delta Crown Privacy Notice

Last Updated: May 20, 2026

Our Privacy Notice Has Recently Changed.

Your privacy is important to BCC Services Holding Company and our subsidiaries and affiliates, which include but are not limited to Bishops, Delta Crown, Frenchies Nails, and The Lash Lounge (“Head to Toe Brands,” “our,” “us,” or “we”). This Privacy Notice (the “Notice”) explains the types of information we may collect from you or that you may provide when you visit our websites or platforms, including https://bishops.co/, https://frenchiesnails.com/, https://www.thelashlounge.com/, https://www.deltacrown.com/, https://franchise.thelashlounge.com/, and any successors to these sites (our “Platform”) or otherwise communicate with us, including by email and phone, and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Notice does not apply to information collected through any other means, including on any other website operated by a third party.

Please read this Notice carefully. If any term in this Notice is unacceptable to you, please do not use our Platform or provide us with any personal information.
In this Notice, when we talk about “Personal Information,” we mean any information that is related to an identified or identifiable natural person, or as otherwise defined by applicable law.

This Notice does not apply to any products, services, websites, mobile applications, or content (including advertising) offered by third parties or that may be linked to or from the Platform. Data collected by these third parties is covered by their own privacy notices.

1. Your Information We Collect

Depending on your relationship with us, we may collect the following categories of Personal Information from you:

Personal details: Name, email address, telephone number, company name, job title, and other professional and employment information;
Account information: Account login credentials such as username and password;
Financial information: Billing and payment information (e.g., credit card or ACH account information);
Device and other automatically collected information: IP address, browsing history, search history, and information regarding your interactions with a website, application, or advertisement. For more information, see “Information We Automatically Collect About You” below;
Views and opinions: Feedback, survey responses, and other information included within your interactions with us or otherwise provided via the Platform;
Communications: We may record our communications including chat messages and phone or video calls, such as when you utilize our chatbot or provide us with feedback; and
Employee and Job Applicant Information: If you are an employee or have applied for a job or other position with us, we may also collect employment information such as your name, resume/CV, educational background, language and other skills, work experiences, and job references. The collection, use, and disclosure of your Personal Information is governed by our Employee and Job Applicant Privacy Notices.

2. How We Collect Your Information

Information We Collect Directly From You
We may collect Personal Information that you provide to us when you use our Platform or interact with us. For example, we may collect information when you browse through our website, register or create an account, make an information request, or when you otherwise communicate or interact with us and provide your information via our Platform or other communication channels.

Information We Automatically Collect About You
As with many websites and online platforms, when you interact with our Platform, we may use automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Platform (e.g., traffic data, logs, other communication data, and resources that you access and use on our websites), information about your computer, mobile device, and internet connection (including your IP address, operating system, and browser type), and location data, which we collect to ensure you reside in a jurisdiction in which you are eligible for using our Platform, to comply with relevant laws, and for fraud prevention purposes.

Cookies
The technologies we use for automatic data collection include browser cookies, flash cookies, and web beacons. We may store cookies (i.e., locally stored objects) on your device when you use our Platform. These technologies help us speed up your future activities and improve your experience by remembering the information that you have already provided to us. Third parties operating on our behalf may also use these technologies to provide us with anonymous data and information regarding the use of our Platform. For more information on how you can block or delete these technologies from your device and our practices related to opt-out preference signals, please see Section 11 “Other Choices.”

Information We Collect From Other Sources
We may collect Personal Information about you from our affiliates and our partners and their service providers and contractors. For example, this may include your current job position, business address, company name, and position title provided by your employer. We also may obtain information you have made publicly available, including from websites and online services you use, consumer research platforms, and/or business contact databases.

3. How We Use Your Information

We may collect Personal Information for the following purposes:

Provide our Platform and its contents to you;
Provide or improve the services requested by you, including in the context of your business relationship with us, and perform our contractual obligations;
Fulfill or meet the reason you provided the information (e.g., to respond to your email or request for information);
Communicate with you about our Platform or to provide you with information or marketing materials, including promotional offers, that may be of interest to you, including through our use of targeted advertising;
Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;
Monitor and analyze trends, usage, and activities in connection with the Platform;
Comply with the law, and protect or defend our interests or the interests of our customers or users of our Platform if permitted by law or required to do so by law, court order, or government regulations, or where we believe such action is necessary;
Help maintain the safety, security, and integrity of our Platform, products and services, databases, other technology assets, and business;
System administration and to monitor the use of our Platform;
Any other purpose disclosed by us when you provide the information or with your consent; and
Disclose to third parties for the performance of services provided to us, including third-party providers of services related to the operation and management of our Platform, or in connection with the administration and support of the activities noted above.

Please note that we do not collect, use, or sell Personal Information for the purpose of training large language models.

4. With Whom We Disclose Your Information

We may disclose information about you as follows and as otherwise described in this Notice or at the time of collection:

With companies and vendors that perform services for us, including email and text messaging service providers, payment processors, fraud prevention vendors, analytics providers, advertising partners, and other service providers;
To accountants, auditors, lawyers, and other outside professional advisors to Head to Toe Brands, subject to appropriate contractual obligations of confidentiality;
Where required by law, court order, or subpoena if we believe disclosure is in accordance with, or required by, applicable law or legal process or where necessary to prevent, detect, or prosecute criminal offenses, or to protect the rights, property, and safety of Head to Toe Brands or others;
In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
Between and among Head to Toe Brands and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
With your consent or at your direction.

Please note we may disclose certain categories of Personal Information including identifiers, commercial information, and internet or other similar network activity to show you targeted advertisements on third-party properties and to expand the reach and effectiveness of our own marketing campaigns. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain state laws.
We may also process and may disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you.

5. How We Protect Your Information

We use reasonable security measures to protect your Personal Information. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the internet.

6. Data Retention

We retain your Personal Information so long as necessary for the purposes for which it was collected or otherwise processed. When determining the retention period, we take into account criteria, such as the type of services requested by or provided to you, the nature and length of our relationship with you, use of our Platform, and the impact on the Platform functionality if we delete your Personal Information.

7. Children

The Platform is not directed towards children. We do not knowingly collect Personal Information from children under the age of 13 (or 16 where applicable by law) through the Platform. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Notice by instructing their children to never provide Personal Information through the Platform without their permission. If you have reason to believe that a child under the age of 13 (or 16, where applicable) has provided Personal Information to us, please contact us using the methods described in Section 10 “How to Contact Us,” and we will endeavor to delete that information from our databases.

8. Links

The Platform may contain content, services, advertising, and other materials that link to external websites. We do not endorse and are not responsible for the content of any such external website. Please refer to the terms of use and privacy notices of the external website for more information.

9. Changes to This Notice

This Notice is effective as of the date stated at the top of this Notice. We may change this Notice from time to time. Your access of the Platform after such change will be deemed acceptance of the new Notice.

10. How to Contact Us

If you have any questions or concerns about our privacy practices or about exercising your rights, you may send an email (with the specific brand noted) to privacy@httbrands.com or write to us at: 630 Fifth Avenue, Suite 400, New York, NY 10111.

11. Other Choices

Cookies/Automatic Tracking Technologies. As noted above, our Platform may use cookies and other automatic data collection technologies. You may block or delete these technologies from your device. However, by disabling such technologies, you may not have access to the entire set of features of our Platform. For more information about cookies, including links to web browser instructions for disabling and managing such technologies, visit https://optout.networkadvertising.org.

Residents of certain states with a privacy law in effect may also have the right to opt out of sales and sharing/targeted advertising via cookies by using an opt-out preference signal. The Global Privacy Control signal is currently the only opt-out preference signal we can recognize. You can visit https://globalprivacycontrol.org to learn how to configure your device to send such signals. We will honor and process opt-out preference signals in accordance with applicable law. Please note that your opt-out choice will only apply to your use of our Platform through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to configure each device and browser you use to visit our Platform to send such signals to completely opt out using this method. Please note that you may still receive generalized ads after opting out and an opt-out preference signal will not impact essential cookies used on the Platform.

Promotional Emails. You may opt out of receiving promotional emails from us by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Marketing Phone Calls. With your consent, we may engage in marketing and other automated communications, which may include phone calls made using an automatic telephone dialing system or artificial prerecorded voice. You are not required to consent to such communications as a condition of purchasing products or services, and you may revoke consent at any time by contacting us via the methods described in Section 10 “How to Contact Us.”
Text Messages. With your consent, we may send marketing and/or non-marketing communications by text message (e.g. SMS and MMS). You are not required to consent to such communications as a condition of purchasing products or services, and you may revoke your consent at any time by replying “STOP” (or similar revocation language as permitted under applicable law) to the text message you receive from us or by contacting us via the methods described in Section 10 “How to Contact Us.” Please note that you may be subscribed across different short codes used by Head to Toe Brands, and therefore you must separately submit an opt-out request to each short code from which you wish to unsubscribe. After revoking consent, you may receive a confirmation text that you have been opted out.
Please note, we will not sell or share your text messaging opt-in data and consent to/with any third parties for their marketing or promotional purposes. However, as indicated in Section 4 “With Whom We Disclose Your Information,” we may disclose this information to third parties that support our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Push Notifications to Mobile Devices. With your consent, we may send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

12. Additional Information for Residents Of California

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (Civil Code Section 1798.100, et seq.) (“California Law”), provides eligible California residents with specific rights with respect to our collection, retention, disclosure, selling, sharing, and use of Personal Information. This section on Additional Information for Residents of California supplements this Notice and applies solely to eligible residents of the State of California. Any terms used but not defined in this section have the same meaning as defined in California Law.

Collection of Personal Information
In the preceding twelve (12) months, we have collected categories of Personal Information as discussed in Section 1 “Your Information We Collect” from the sources of Personal Information as discussed in Section 2 “How We Collect Your Information.” The business or commercial purpose for collecting that information is disclosed in Section 3 “How We Use Your Information.

Disclosure of Personal Information
In the preceding twelve (12) months, we may have disclosed your Personal Information for a business or commercial purpose described in Section 3 “How We Use Your Information” to the categories of third parties described in Section 4 “With Whom We Disclose Your Information.”
Please note that we only use and disclose sensitive Personal Information as permitted under California Law and/or without the purpose of inferring characteristics about a consumer.

Sales and Shares of Personal Information
We do not sell your Personal Information for monetary profit. However, we engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. In the last twelve (12) months, we may have sold or shared the following Personal Information:

We do not knowingly sell or share the Personal Information of consumers under 16 years of age.

California Privacy Rights
California Law provides consumers with specific rights regarding their Personal Information. The following section describes your California Law rights and explains how to exercise those rights. Your California Law rights include the:

Right to Know or Access: You have the right to request that we disclose the Personal Information we collected about you, including the categories of Personal Information collected and categories of sources; the categories of third parties to whom Personal Information was sold, shared, or disclosed; the business or commercial purpose for collecting, selling, or sharing Personal Information; and the specific pieces of Personal Information that we have collected about you.
Right to Delete: You have the right to request that we delete any of your Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Identity Verification”), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Correct Inaccurate Personal Information: You have the right to request that we correct any of your Personal Information we maintain about you that is inaccurate.
Right to Opt Out of Sales or Sharing of Personal Information: We do not sell your Personal Information for monetary profit. However, we may engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. If we sell your Personal Information to or share such information with third parties, you have the right to opt out of the sale or sharing of such information. To exercise the right to opt out, you (or your authorized representative) may submit a request by using the interactive form available here.

If you have an opt-out preference signal enabled, you will automatically be opted out of the sale or sharing of your information, but we may ask you to confirm your preference if you have previously consented to the sale or sharing of your Personal Information. For additional information regarding how an opt-out preference signal will be processed and how you can use an opt-out preference signal, please see Section 11 “Other Choices.”

Right to Non-Discrimination: We will not discriminate against you for choosing to exercise any of your rights. If you exercise certain rights, understand that you may be unable to use or access certain features of the Platform.

Exercising Your Rights

To exercise your California privacy rights, you (or your authorized representative) may submit a request by contacting us via the methods described in Section 10 “How to Contact Us.” You may also call 866-I-OPT-OUT (866-467-8688) and enter Service Code 2435, or submit a request by using the interactive form available here.
In addition, to the extent you have provided consent for our collection and/or processing of your Personal Information and wish to revoke that consent, please contact us via the methods described in Section 10 “How to Contact Us.”

Identity Verification
We may require you to prove your identity to exercise certain rights. Depending on your request, we may ask for information such as your name, telephone number, email address, and/or date of last communication with us. We may also ask you to provide a signed declaration confirming your identity. We will only use Personal Information provided in your consumer request to verify your identity or authority to make the request.
Only you, your parent, guardian (if you are under 13 years of age), conservator, a person to whom you have given power of attorney, or an authorized agent may make a verifiable consumer request related to your Personal Information. You may, however, make a verifiable consumer request on behalf of your minor child if necessary. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative. We cannot respond to your request if we cannot verify your identity or authority to make the request. You may only make a verifiable consumer request for your right to access twice within a 12-month period.

Data Retention
We retain your Personal Information so long as necessary for the purposes for which it was collected or otherwise processed. When determining the retention period, we take into account criteria, such as the type of services requested by or provided to you, the nature and length of our relationship with you, use of our Platform, and the impact on the Platform functionality if we delete your Personal Information.

Your Rights Under “Shine the Light”
In addition to your rights under California Law, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their Personal Information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of Personal Information disclosed and the names and addresses of all third parties that received Personal Information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2026 will receive information about 2025 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide a current California address for our response. You may make this request in writing by contacting us via the methods described in Section 10 “How to Contact Us.”

13. Additional Information for Residents of Other States

Eligible residents of states in which there is a comprehensive privacy law in effect, including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Oklahoma, Rhode Island, Tennessee, Texas, Utah, and Virginia, also have rights with respect to the Personal Information, also known as personal data, that we collect about you. This section supplements this Notice and applies solely to eligible residents of U.S. states with applicable comprehensive privacy laws in effect. Any terms not defined in this section have the same meaning as defined under applicable law. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

Right to Know/Access: You have the right to confirm whether we process your Personal Information and the categories of Personal Information processed, and to access such Personal Information. You also have the right to obtain your Personal Information in a portable, and to the extent reasonably feasible, readily usable format that you can transmit without hindrance. In addition, Delaware and Maryland residents have the right to obtain a list of the categories of third parties to which we have disclosed their Personal Information, and Connecticut, Minnesota, and Oregon residents have the right to receive a list of specific third parties to which we have disclosed any Personal Information.
Right to Delete: You have the right to request that we delete the Personal Information you have provided to us or that we have otherwise obtained about you.
Right to Correct: You have the right to request that we correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information.
Right to Opt Out: You have the right to opt out of the processing of your Personal Information for the purposes of (i) targeted advertising, (ii) the sale of your Personal Information, and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.

Please note that we do not engage in such profiling as defined under applicable law, but we may sell or use your Personal Information as described in Section 3 “How We Use Your Information” for targeted advertising purposes. If you have an opt-out preference signal enabled, you will automatically be opted out of the sale or use of your information for targeted advertising, but we may ask you to confirm your preference if you have previously consented to such processing activities. For additional information regarding how an opt-out preference signal will be processed and how you can use an opt-out preference signal, please see Section 11 “Other Choices.”

Right to Appeal: You have the right to appeal our decision with regard to your request to exercise any rights described herein.

The exact scope of these rights may vary by state. You do not need to create an account with us to exercise your state privacy law rights. To exercise the rights described in this section, including your opt-out rights, you (or your authorized representative) may submit a consumer request to us by contacting us via the methods described in Section 10 “How to Contact Us.” You may also call 866-I-OPT-OUT (866-467-8688) and enter Service Code 2435, or submit a request by using the interactive form available here.

In addition, to the extent you have provided consent for our collection and/or processing of your Personal Information and wish to revoke that consent, please contact us via the methods described in Section 10 “How to Contact Us.”